Faster, Leaner, More Predictive: A Modern Innovation Stage-Gate ProcessMany large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and…Nov 14, 20211Nov 14, 20211
Plotting the Death of Primary ResearchSince the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find…Aug 26, 2021Aug 26, 2021
It’s not about DataThis may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but…Jul 26, 2021Jul 26, 2021
Stop asking questions and start getting answers: How Data Science and Behavioural Economics are…The end of question-based market researchOct 27, 2020Oct 27, 2020
