Dave SoderbergFaster, Leaner, More Predictive: A Modern Innovation Stage-Gate ProcessMany large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and…·18 min read·Nov 14, 2021--1--1
Dave SoderbergPlotting the Death of Primary ResearchSince the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find…·6 min read·Aug 26, 2021----
Dave SoderbergIt’s not about DataThis may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but…·4 min read·Jul 26, 2021----
Dave SoderbergWhat is the Key Ingredient for Effective Insight?CONTEXT IS KING.11 min read·Mar 15, 2021----
Dave SoderbergStop asking questions and start getting answers: How Data Science and Behavioural Economics are…The end of question-based market research10 min read·Oct 27, 2020----