It’s not about Data

This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.

I’m sure you have heard this famous quote before:

“People don’t want quarter-inch drill bits. They want quarter-inch holes.” — Theodore Levitt